Product Discovery

Ok, you've decided to build a product or service.  That's great news, but how do you figure out what to build?  You've heard that most start-ups fail, so it can't be as easy a hiring a developer and iterating your way to success. Don't despair,  there is a process that canimprove your chances of building something people want - it's called Discovery and you can learn about it here.  

User Interviews

  • Steve Portigal on User Interviewing [watch]
  • Jared Spool on Talking to Users
  • Field Guide to User Research [download]


  • Don Norman