Ok, you've decided to build a product or service. That's great news, but how do you figure out what to build? You've heard that most start-ups fail, so it can't be as easy a hiring a developer and iterating your way to success. Don't despair, there is a process that canimprove your chances of building something people want - it's called Discovery and you can learn about it here.
- Steve Portigal on User Interviewing [watch]
- Jared Spool on Talking to Users
- Field Guide to User Research [download]
- Don Norman