“You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you going to try to sell it.”
A point of view, not technology, may just be the lever your product needs to propel itself to uniqueness, if not greatness.
Discomfort is pain. The natural reaction is to dispatch the emotion as rapidly as possible,, but in doing so, we miss the opportunity to learn about ourselves and produce great work.
There will be a Tesla in your space, the only question is, will it be you?
Building something new is hard, really hard, and advice, even from seasoned veterans, is nearly always conflicting. Where does the aspiring entrepreneur look for an accurate map through the wilderness?
Great products start with a unique perspective. A 'wow' moment is born of a point of view and a willingness to unlock something in your user, not your application.
“It’s a myth that people want to engage with brands, and more engagement is not the answer.”
For most organizations, the point of brainstorming is explicitly ‘idea generation’, but Issac Asimov would disagree. He has a different idea.
In new projects, all the creative freedom is intoxicating, but with it, comes a dark reality - a deep connection to your identify.
Humans think in terms of solution first. It’s natural, but if you are a product leader, it drastically narrows the potential for what you create.
Allow it to happen
Starting a software company? Evan Williams has some advice for you…
As a leader, you can be the worst enemy of your team. Power is a double edged sword, how can you help your teams building software?
Steve Jobs was perhaps the greatest product mind we’ve ever known. When he wanted to design something great, he started with one thing - customer experienece.
What is the purpose of a firm? Can it really be shareholder value?
It’s natural to focus on the outcome, but don’t be blinded by its pristine allure. Just get to work on what you can control, the work you do, every day.
“It’s extremely rare that I feel that I’m working in response to an articulated problem.” - Jony Ive
Do they keep their promises? Do they care enough to when it’s expensive or difficult?
If we can let go of all the process, we will get back to what matters. Building, sharing, fixing, building, and sharing again.
People are busy, options are endless and the default is ignore, what will you do?