At the heart of every good story is a worthy opponent. At work, we translate the need for a galvanizing 'other' into 'beating the competition', but we can do better.
Naming your enemy will focus the mind, but that doesn't mean we have to train our sights on putting some other business, out of business. Instead, we can choose an opponent worth defeating - Injustice, intolerance, or inefficiency are all worthy adversaries.
Get beyond your product or service and orient around the impact (meaning) you are working towards, it will fuel your journey.