We’ve all been in the meeting where someone blurts out a new technology as the solution to all our problems. A few years ago you would hear words like ‘social’, but now you’re more likely to hear AI, ML or Blockchain.
The problem is not with any technology, it’s the mindset that imagines winning products emerge technology first. Steve Jobs was the first I heard to articulate this idea,
“You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you going to try to sell it.”
It’s a hard lesson to learn, but one we should all pay attention to if we intend to delight our customers. The best products begin with an outside-in approach. Steve continues,
“It started with what incredible benefits can we give to the customer? Where can we take the customer not not starting with let's sit down with the engineers and. Figure out what awesome technology we have and then how we going to Market that and I think that's the right path to take.”